NOT BLUE DESIGNS
Brand DevelopmentCreative Director | Art Director | Logo Designer
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THE BRIEF
After having a personal experience of a collar bone injury, fashion designer Kate Kirilcuk, came up with an idea that would combine her many years in the fashion industry with the experience of being a patient. From the frustration with the banal industry of “all-blue” medical wear, the concept of Not Blue Designs was born. Having an injury makes you “blue” enough. Not Blue Designs was the antidote. There was nothing else like it in the market. The challenge was to get people to take notice.
After having a personal experience of a collar bone injury, fashion designer Kate Kirilcuk, came up with an idea that would combine her many years in the fashion industry with the experience of being a patient. From the frustration with the banal industry of “all-blue” medical wear, the concept of Not Blue Designs was born. Having an injury makes you “blue” enough. Not Blue Designs was the antidote. There was nothing else like it in the market. The challenge was to get people to take notice.
THE SOLUTION
To create a meaningful brand identity, we wanted to clearly show both the functionality and the style of the product.
The solution? An illustration to give a quick read, a breakthrough color — magenta — so the brand stands out in the “sea of blue,” and a clean, modern approach to convey style and quality. The color and upbeat graphics are a bold statement in dreary doctor’s office and high-end New York City apothecaries. Mission solved.
To create a meaningful brand identity, we wanted to clearly show both the functionality and the style of the product.
The solution? An illustration to give a quick read, a breakthrough color — magenta — so the brand stands out in the “sea of blue,” and a clean, modern approach to convey style and quality. The color and upbeat graphics are a bold statement in dreary doctor’s office and high-end New York City apothecaries. Mission solved.