HP
Integrated Campaign
Associate Creative Director | Art Director
Associate Creative Director | Art Director
Working on HP brought me back to my past tech days of working on IBM and Microsoft.
THE CHALLENGE
Technology is always a great challenge, as you are often selling a platform, or a concept versus an actual physical product. Visually, what do you show?
THE SOLUTION
With the explosion of data, as Meg Whitman said “the internet of things”, data was and still is becoming a bigger and bigger part of how we do business. Is it a threat? What if we turn it into an opportunity and SEIZE THE DATA.
And end up using it as a conference theme while we’re at it.
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THE CHALLENGE
Technology is always a great challenge, as you are often selling a platform, or a concept versus an actual physical product. Visually, what do you show?
THE SOLUTION
With the explosion of data, as Meg Whitman said “the internet of things”, data was and still is becoming a bigger and bigger part of how we do business. Is it a threat? What if we turn it into an opportunity and SEIZE THE DATA.
And end up using it as a conference theme while we’re at it.
“Every time I work with Elsebeth she always comes up with the goods: great, well thought out ideas, executed with precision and style. She's a wonderful creative, extremely reliable, charming and totally professional.”
Rik Haslam
Executive Creative Director — RAPP
Rik Haslam
Executive Creative Director — RAPP
While working on HP I had the opportunity to work on a variety of HP products and tactics. Here are a few more projects I did: an ad that ran globally, as well as “DEFY LIMITS” experiential concept for EMC World in Las Vegas.
CUSTOM ACTION FIGURE PREMIUM
To incentivize attendees to engage with HP while at EMC World, a mobile photo booth would be circling the premises. In exchange for their contact information, their photograph would be taken, and a customized 3-D action figure, we dubbed “DEFY GUY”, would be sent to them. This action figure not only would gather more qualified leads, it would create a buzz once they received their custom HP astronaut action figure at the office.
To incentivize attendees to engage with HP while at EMC World, a mobile photo booth would be circling the premises. In exchange for their contact information, their photograph would be taken, and a customized 3-D action figure, we dubbed “DEFY GUY”, would be sent to them. This action figure not only would gather more qualified leads, it would create a buzz once they received their custom HP astronaut action figure at the office.