THE BRIEF
Create a brand platform for the Jump Forward Program to be used across all media channels to encourage communities to engage in a healthy lifestyle by jumping rope.

THE SOLUTION
Bring the activity to life by using an icon of a person jumping over the “U” in the word JUMP. Use a color palette that is lively and gender neutral. Most importantly, be playful with layouts so the program feels fresh and inviting to kids of all ages.

“Elsebeth helped us to design one of the leading websites in the sport of jump rope and enabled us to create a platform where we can connect with more people locally and globally. In our many years of working with CEOs from different companies, Elsebeth is one of the most professional CEOs we’ve ever worked with.”

Ray N. Fredrick, Jr  
Founder / Director — Bouncing Bulldogs & Jump Forward

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