PRINT & OOH
IBM CHANNEL CAMPAIGN
Creative Director | Art Director 
This $15 million international campaign targeted “IBM Business Channel partners” — individuals who sell IBM products but don’t work directly for IBM. The campaign featured real IBM partners. I art directed international photo shoot creating impactful visual assets that were used across multiple groups and projects, making the most of a limited budget. The campaign significantly increased awareness of IBM’s Channel support which was of major strategic importance, as the Channel audience delivers over 40% of IBM’s total revenue.
HOSPITAL FOR SPECIAL SURGERY
Art Director
A specialized hospital deserves an ad campaign to match. This was a series of OOH that caught the attention of frustrated NYC patients with debilitating conditions, using famous movie titles to portray them as heroes.
DUPONT ADVION FIRE ANT BAIT
Art Director
No one likes ants. We used that visceral reaction to get people’s attention. These biting ads targeting exterminators tells the facts on how DuPont’s Advion carries a “reduced risk” for humans yet is a lethal product for fire ant colonies.