https://elsebeththomsen.com Elsebeth Thomsen Sat, 09 Jan 2021 22:19:20 +0000 https://elsebeththomsen.com en https://elsebeththomsen.com/Home Sun, 25 Mar 2018 01:13:30 +0000 Elsebeth Thomsen https://elsebeththomsen.com/Home https://elsebeththomsen.com/JUMP-FORWARD-Branding Sun, 25 Mar 2018 01:13:34 +0000 Elsebeth Thomsen https://elsebeththomsen.com/JUMP-FORWARD-Branding JUMP FORWARDBrand Development Creative Director | Art Director | Logo Designer <img width="300" height="300" width_o="300" height_o="300" data-src="https://freight.cargo.site/t/original/i/bd634ba43496701843c7a793405f8181211f9a07790be98fc6c2fb9655693181/JumpForward_ICON_RGB_SM.png" data-mid="90967061" border="0" src="https://freight.cargo.site/w/300/i/bd634ba43496701843c7a793405f8181211f9a07790be98fc6c2fb9655693181/JumpForward_ICON_RGB_SM.png" /> <img width="3200" height="2060" width_o="3200" height_o="2060" data-src="https://freight.cargo.site/t/original/i/2ae2277c0e1d76e0585184217a87914cb8b41e4148414c876c9485d5494862d5/BRANDINGETC_JumpForward_LH_anim.gif" data-mid="13607060" border="0" src="https://freight.cargo.site/w/1000/i/2ae2277c0e1d76e0585184217a87914cb8b41e4148414c876c9485d5494862d5/BRANDINGETC_JumpForward_LH_anim.gif" /> THE BRIEF Create a brand platform for the Jump Forward Program to be used across all media channels to encourage communities to engage in a healthy lifestyle by jumping rope. THE SOLUTION Bring the activity to life by using an icon of a person jumping over the “U” in the word JUMP. Use a color palette that is lively and gender neutral. Most importantly, be playful with layouts so the program feels fresh and inviting to kids of all ages. <img width="5822" height="3867" width_o="5822" height_o="3867" data-src="https://freight.cargo.site/t/original/i/8d351b2f1645cf291adae3599fb698160d48cec79d6a35a2071afbb50ce49274/Jump-Forward-Brochure-BRANDINGETC.jpg" data-mid="13607143" border="0" src="https://freight.cargo.site/w/1000/i/8d351b2f1645cf291adae3599fb698160d48cec79d6a35a2071afbb50ce49274/Jump-Forward-Brochure-BRANDINGETC.jpg" /> <img width="3600" height="1800" width_o="3600" height_o="1800" data-src="https://freight.cargo.site/t/original/i/648d39803b3b6867937e1a805172927d8dcb4625232822e2a237c7901feb96f1/JUMP_FORWARD_GUIDELINES.jpg" data-mid="91691871" border="0" src="https://freight.cargo.site/w/1000/i/648d39803b3b6867937e1a805172927d8dcb4625232822e2a237c7901feb96f1/JUMP_FORWARD_GUIDELINES.jpg" /> <img width="2127" height="1443" width_o="2127" height_o="1443" data-src="https://freight.cargo.site/t/original/i/398498fd9425d24c02727ea5e94cb7235b3dc46692244ba2314ab5ef71ef9cd6/JUMP-FORWARD-BRANDINGETC-business-card.jpg" data-mid="104595955" border="0" src="https://freight.cargo.site/w/1000/i/398498fd9425d24c02727ea5e94cb7235b3dc46692244ba2314ab5ef71ef9cd6/JUMP-FORWARD-BRANDINGETC-business-card.jpg" /> “Elsebeth helped us to design one of the leading websites in the sport of jump rope and enabled us to create a platform where we can connect with more people locally and globally. In our many years of working with CEOs from different companies, Elsebeth is one of the most professional CEOs we’ve ever worked with.” Ray N. Fredrick, Jr &nbsp; Founder / Director —&nbsp;Bouncing Bulldogs &amp; Jump Forward &nbsp;&nbsp; <img width="1819" height="2611" width_o="1819" height_o="2611" data-src="https://freight.cargo.site/t/original/i/e0558e4df5605ce5fdef4ebda5480302b200020f491a2d21fe8057f0cf654cd5/JUMPFORWARD_1.png" data-mid="13877363" border="0" src="https://freight.cargo.site/w/1000/i/e0558e4df5605ce5fdef4ebda5480302b200020f491a2d21fe8057f0cf654cd5/JUMPFORWARD_1.png" /> <img width="1819" height="2611" width_o="1819" height_o="2611" data-src="https://freight.cargo.site/t/original/i/ef02081a3bc9f11f5900bacb7578f444c0c031a2e81232c2dcda4265aaac9c79/JUMPFORWARD_2.png" data-mid="13877367" border="0" src="https://freight.cargo.site/w/1000/i/ef02081a3bc9f11f5900bacb7578f444c0c031a2e81232c2dcda4265aaac9c79/JUMPFORWARD_2.png" /> MORE CASE STUDIES:&nbsp; AMERICAN EXPRESS | CCE | DHL&nbsp;| DOLAN &amp; TRAYNOR | HP&nbsp;| NOT BLUE DESIGNS https://elsebeththomsen.com/DHL-Advertising Sun, 25 Mar 2018 01:13:31 +0000 Elsebeth Thomsen https://elsebeththomsen.com/DHL-Advertising DHL Integrated Campaign&nbsp;Creative Director | Art Director <img width="2736" height="1759" width_o="2736" height_o="1759" data-src="https://freight.cargo.site/t/original/i/5042021fc62119ef39a87b1cd55f8c67fc8804164e0390160b49c5d5de7bd246/DHL.ShipHappens.Tshirt_CROP.jpg" data-mid="105059708" border="0" src="https://freight.cargo.site/w/1000/i/5042021fc62119ef39a87b1cd55f8c67fc8804164e0390160b49c5d5de7bd246/DHL.ShipHappens.Tshirt_CROP.jpg" /> Working on the DHL account, as an ACD, the assignments were varied — from high-impact inserts and promotional items for Fashion Week — to a building treatment designed to be a “tourist destination”. THE CHALLENGE Two eye-popping colors. As a designer, I always welcomed the challenge to come up with a fresh way of using the colors red and yellow. (and even managed to get a couple of my own headlines into the mix.) THE SOLUTION Going beyond color to conceptualize with material and application. Most importantly, always think of the target audience, whether they are commuters stuck in traffic at the Holland Tunnel or fashionistas dealing with a rainy season in NYC. THE RESULTSIt all paid off with a 40% increase in customer brand awareness and receiving the Ogilvy award for Best Integrated Campaign. <img width="1500" height="997" width_o="1500" height_o="997" data-src="https://freight.cargo.site/t/original/i/2d65af81c35e68d9eb301a37bd3c49c6655aca4cd9dc0ca4fa8ce17961c43cf4/DHL_FabricAd_Elsebeth-Thomsen.png" data-mid="91702675" border="0" src="https://freight.cargo.site/w/1000/i/2d65af81c35e68d9eb301a37bd3c49c6655aca4cd9dc0ca4fa8ce17961c43cf4/DHL_FabricAd_Elsebeth-Thomsen.png" /> What better way to capture the attention of prospective importers than a phrase book with “pain points” translated into other languages. The conversion rate (80%) far outperformed the overall direct mail average for the entire campaign. <img width="4288" height="3005" width_o="4288" height_o="3005" data-src="https://freight.cargo.site/t/original/i/eab93fe837a1cb54a846ffd52b7e1b7159f8981cff2def3ae303a1b467f944b8/DHL.PhraseBook_RET.jpg" data-mid="104580100" border="0" src="https://freight.cargo.site/w/1000/i/eab93fe837a1cb54a846ffd52b7e1b7159f8981cff2def3ae303a1b467f944b8/DHL.PhraseBook_RET.jpg" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/dead04afe418563a785251928a51351c6d687d983c1e2b08d1926ccf163e6eae/DHL_PhraseBook_Cover_REV_Bkd.jpg" data-mid="104587311" border="0" src="https://freight.cargo.site/w/1000/i/dead04afe418563a785251928a51351c6d687d983c1e2b08d1926ccf163e6eae/DHL_PhraseBook_Cover_REV_Bkd.jpg" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/9a7566176322162f6a2186320fdd96e20cfb1a672a371dc12c8f98c6617250bc/DHL_PhraseBook_Where_Bkd.jpg" data-mid="104587402" border="0" src="https://freight.cargo.site/w/1000/i/9a7566176322162f6a2186320fdd96e20cfb1a672a371dc12c8f98c6617250bc/DHL_PhraseBook_Where_Bkd.jpg" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/ae761ca28386dad46fd5efe97bed4102721486b46147f09f6bb16bd19dd6bfd4/DHL_PhraseBook_Price_Bkd.jpg" data-mid="104587401" border="0" src="https://freight.cargo.site/w/1000/i/ae761ca28386dad46fd5efe97bed4102721486b46147f09f6bb16bd19dd6bfd4/DHL_PhraseBook_Price_Bkd.jpg" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/6f9d8051ac71d6f03bbfba400943fb79678fff8acfd57ab7c15e4cccac837926/DHL_PhraseBook_Hold_Bkd.jpg" data-mid="104587663" border="0" src="https://freight.cargo.site/w/1000/i/6f9d8051ac71d6f03bbfba400943fb79678fff8acfd57ab7c15e4cccac837926/DHL_PhraseBook_Hold_Bkd.jpg" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/48ce6d529e5d71bf74f3fac296e62b775a32c1dc6eaaeec553e1e2496d2221ce/DHL_PhraseBook_Kidding_Bkd.jpg" data-mid="104587662" border="0" src="https://freight.cargo.site/w/1000/i/48ce6d529e5d71bf74f3fac296e62b775a32c1dc6eaaeec553e1e2496d2221ce/DHL_PhraseBook_Kidding_Bkd.jpg" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/54b807ac5ab30c1883c47e5078e93b56fe156315acc0c026464a05fea16658ea/DHL_PhraseBook_LastSpread_bkd-copy.jpg" data-mid="104587251" border="0" src="https://freight.cargo.site/w/1000/i/54b807ac5ab30c1883c47e5078e93b56fe156315acc0c026464a05fea16658ea/DHL_PhraseBook_LastSpread_bkd-copy.jpg" /> Before there were GPS devices we used footprints to track species. This cheeky mailer announced there was a new overnight delivery “species” in the area to keep an eye out for. <img width="2994" height="1483" width_o="2994" height_o="1483" data-src="https://freight.cargo.site/t/original/i/6fabf1737b3da00313245316316c98f4ea3809602c517eaac1ec7a874f55cda5/DHL.Species_DM_RET.jpg" data-mid="104574877" border="0" src="https://freight.cargo.site/w/1000/i/6fabf1737b3da00313245316316c98f4ea3809602c517eaac1ec7a874f55cda5/DHL.Species_DM_RET.jpg" /><img width="1024" height="762" width_o="1024" height_o="762" src_o="//freight.cargo.site/t/original/i/ad6f433932f9cb769b18863ea6898e31797cae4b6254db03271ecab61fae4837/DHL_building_Thomsen_8_1024.jpg" data-mid="13568656" border="0" style="width: 1024px; height: 762px; display: none;"> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Doing an ad insert with fabric targeting the fashion industry was one of my favorite print ad achievements. However, here are a couple more ads that I’m equally proud of. <img width="1700" height="1100" width_o="1700" height_o="1100" data-src="https://freight.cargo.site/t/original/i/0aa82004da252e4a59ba23bfc14021703aeed68e1069740f2ced445ca687b909/DHL_WSJ.jpg" data-mid="13870737" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0aa82004da252e4a59ba23bfc14021703aeed68e1069740f2ced445ca687b909/DHL_WSJ.jpg" /> <img width="2625" height="3360" width_o="2625" height_o="3360" data-src="https://freight.cargo.site/t/original/i/467aaf42ba5b9fbcf1e7e2097520d9f620b7bd8e98c0c9beb111cfaec567a6e1/DHL_CrossBorders_Thomsen.png" data-mid="13935649" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/467aaf42ba5b9fbcf1e7e2097520d9f620b7bd8e98c0c9beb111cfaec567a6e1/DHL_CrossBorders_Thomsen.png" /> “Elsebeth Thomsen is one of those rare art directors who understands the complexities of relationship marketing, is a strategic thinker and a top-rate conceptual guru. She is a true team player and capable of managing complex assignments. You won't find anyone that works harder than Elsebeth.” Rene Lehouillier Executive Creative Director &nbsp; DHL — Ogilvy&nbsp; <img width="4195" height="2940" width_o="4195" height_o="2940" data-src="https://freight.cargo.site/t/original/i/e3f3338c41075b0ddeb886e6a6624ea91638c55905c4de656161831a7a29dcac/DHL_Building_NYC_Destination.jpg" data-mid="110812933" border="0" src="https://freight.cargo.site/w/1000/i/e3f3338c41075b0ddeb886e6a6624ea91638c55905c4de656161831a7a29dcac/DHL_Building_NYC_Destination.jpg" /> I love when I am asked to extend a campaign beyond print and digital. Above are concepts for the DHL building, located just outside the Lincoln Tunnel, to make it a “tourist destination” in midtown New York City. Unfortunately, the city wouldn’t give DHL the building permits. Below are custom premiums developed for DHL. These included included bags made from recycled DHL billboards for NYC Fashion Week and raincoats made out of bubble wrap for Yankee games. <img width="2028" height="1191" width_o="2028" height_o="1191" data-src="https://freight.cargo.site/t/original/i/15e6aa90a22235e77de10d78d86cad9e3dacef5b13bd6fb7940d2af17fbf7c46/DHL_premiums.jpg" data-mid="104576469" border="0" src="https://freight.cargo.site/w/1000/i/15e6aa90a22235e77de10d78d86cad9e3dacef5b13bd6fb7940d2af17fbf7c46/DHL_premiums.jpg" /> Baseball, hotdogs, and DHL. A banner advertising the sponsership of MLB. <img width="600" height="485" width_o="600" height_o="485" data-src="https://freight.cargo.site/t/original/i/cbb751af85ea2fce1328118a1ae9b206c318ca4a5317d165b2c2850e3a90db62/DHL_truck_banner_1-copy.jpg" data-mid="105060230" border="0" src="https://freight.cargo.site/w/600/i/cbb751af85ea2fce1328118a1ae9b206c318ca4a5317d165b2c2850e3a90db62/DHL_truck_banner_1-copy.jpg" /> <img width="600" height="485" width_o="600" height_o="485" data-src="https://freight.cargo.site/t/original/i/7bed3691f48e1694306d42b8f7022d0b20bf1e2b7b20d2248131016aac225ff0/DHL_truck_banner_2-copy.jpg" data-mid="105060229" border="0" src="https://freight.cargo.site/w/600/i/7bed3691f48e1694306d42b8f7022d0b20bf1e2b7b20d2248131016aac225ff0/DHL_truck_banner_2-copy.jpg" /> <img width="600" height="485" width_o="600" height_o="485" data-src="https://freight.cargo.site/t/original/i/0d7fb00bbf42290782ece486a7f4ce12da287a874d86bdb182030fb05ebf5f69/DHL_truck_banner_3-copy.jpg" data-mid="105060228" border="0" src="https://freight.cargo.site/w/600/i/0d7fb00bbf42290782ece486a7f4ce12da287a874d86bdb182030fb05ebf5f69/DHL_truck_banner_3-copy.jpg" /> <img width="600" height="485" width_o="600" height_o="485" data-src="https://freight.cargo.site/t/original/i/538d5aa8127444ad2848aa9ac96947618ff52461469b4207af3323f862c576c2/DHL_truck_banner_4-copy.jpg" data-mid="105060227" border="0" src="https://freight.cargo.site/w/600/i/538d5aa8127444ad2848aa9ac96947618ff52461469b4207af3323f862c576c2/DHL_truck_banner_4-copy.jpg" /> <img width="600" height="485" width_o="600" height_o="485" data-src="https://freight.cargo.site/t/original/i/4143909b2926171b779ae5a09d7c7e07eeb8304b8b3ae362b7cdc78b5a608ff9/DHL_truck_banner_5-copy.jpg" data-mid="105060226" border="0" src="https://freight.cargo.site/w/600/i/4143909b2926171b779ae5a09d7c7e07eeb8304b8b3ae362b7cdc78b5a608ff9/DHL_truck_banner_5-copy.jpg" /> <img width="600" height="485" width_o="600" height_o="485" data-src="https://freight.cargo.site/t/original/i/f739afec1d3ca5ae5436bba4305c83410cb4f5206fd3fe041302e2b1b7b405d8/DHL_truck_banner_6-copy.jpg" data-mid="105060225" border="0" src="https://freight.cargo.site/w/600/i/f739afec1d3ca5ae5436bba4305c83410cb4f5206fd3fe041302e2b1b7b405d8/DHL_truck_banner_6-copy.jpg" /> MORE CASE STUDIES:&nbsp; AMERICAN EXPRESS | CCE |&nbsp;DOLAN &amp; TRAYNOR | HP | JUMP FORWARD&nbsp;| NOT BLUE DESIGNS https://elsebeththomsen.com/NOT-BLUE-DESIGNS-Branding Wed, 25 Nov 2020 21:50:30 +0000 Elsebeth Thomsen https://elsebeththomsen.com/NOT-BLUE-DESIGNS-Branding NOT BLUE DESIGNS Brand Development Creative Director | Art Director&nbsp;| Logo Designer <img width="1884" height="1342" width_o="1884" height_o="1342" data-src="https://freight.cargo.site/t/original/i/36e60447effcd083372c907e0b19a63ef9eb1225e9f0095aa4325237f7005fb2/NOTBLUEDESINGS_HANGTAGS.png" data-mid="90136376" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/36e60447effcd083372c907e0b19a63ef9eb1225e9f0095aa4325237f7005fb2/NOTBLUEDESINGS_HANGTAGS.png" /> <img width="2610" height="1819" width_o="2610" height_o="1819" data-src="//freight.cargo.site/t/original/i/caa7b78ed3871018d9bd931cc771a50e9330af9bdff49a748774374df5083de6/NOTBLUEDESIGNS_LP.png" data-mid="90124861" border="0" style="width: 1082.57px; height: 754.481px; display: none;"><img width="2614" height="1819" width_o="2614" height_o="1819" data-src="https://freight.cargo.site/t/original/i/b7d7a7d466107a4efcbf6a9fb1b34cfca2d8c8e3462c4e2c136f8ce6266d3785/NOTBLUEDESIGNS_BRANDIGNETC_LP.png" data-mid="104341657" border="0" src="https://freight.cargo.site/w/1000/i/b7d7a7d466107a4efcbf6a9fb1b34cfca2d8c8e3462c4e2c136f8ce6266d3785/NOTBLUEDESIGNS_BRANDIGNETC_LP.png" /><img width="2611" height="1819" width_o="2611" height_o="1819" data-src="https://freight.cargo.site/t/original/i/43d9874341320c9f5846eebb49e94be26cac51259ec55e1b3cca969bada54047/NOTBLUEDESIGNS-BRANDINGETC-GALLERY.png" data-mid="104343185" border="0" src="https://freight.cargo.site/w/1000/i/43d9874341320c9f5846eebb49e94be26cac51259ec55e1b3cca969bada54047/NOTBLUEDESIGNS-BRANDINGETC-GALLERY.png" /> <img width="3167" height="418" width_o="3167" height_o="418" data-src="https://freight.cargo.site/t/original/i/b97b85fafed03ca864f8d86c3618619c0d470a933726e93c8b1ba77816f9e636/NotBlueDesigns_Banner.png" data-mid="104343151" border="0" src="https://freight.cargo.site/w/1000/i/b97b85fafed03ca864f8d86c3618619c0d470a933726e93c8b1ba77816f9e636/NotBlueDesigns_Banner.png" /> <img width="2482" height="1238" width_o="2482" height_o="1238" data-src="https://freight.cargo.site/t/original/i/063d9cce209a5985e6e8aaf3e57a5e55b6840bde3bcf619970bdfdbe97727e20/Not-Blue-Designs-Cards.png" data-mid="90136525" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/063d9cce209a5985e6e8aaf3e57a5e55b6840bde3bcf619970bdfdbe97727e20/Not-Blue-Designs-Cards.png" /><img width="2621" height="2378" width_o="2621" height_o="2378" data-src="https://freight.cargo.site/t/original/i/b96007cd7d3522980f111db6f7c82eb95561a5a71c839c1415b405fd52b140fb/NOTBLUEDESIGNS-PostCards.png" data-mid="90136649" border="0" src="https://freight.cargo.site/w/1000/i/b96007cd7d3522980f111db6f7c82eb95561a5a71c839c1415b405fd52b140fb/NOTBLUEDESIGNS-PostCards.png" /><img width="3960" height="3760" width_o="3960" height_o="3760" data-src="https://freight.cargo.site/t/original/i/41af27fcb4b1592c6dacd1b0c880f186f51418ee3df6709f42d9eab33535a801/NOTBLUEDESIGNS-LetterHead_label.png" data-mid="90136721" border="0" src="https://freight.cargo.site/w/1000/i/41af27fcb4b1592c6dacd1b0c880f186f51418ee3df6709f42d9eab33535a801/NOTBLUEDESIGNS-LetterHead_label.png" /> “Elsebeth came very highly recommended and rightfully so — she is absolutely wonderful to work with. She is bright, personable, knowledgeable, professional, very creative and extremely prolific. The amount of great ideas she brought to the table seemed virtually endless and the follow thru was flawless. Elsebeth is eager to explore new heights of where her work can go and what she can offer to her client.” Kate Kirilcuk Founder &amp; Creative Director / NOT BLUE DESIGNS &nbsp;Social Media Love &nbsp;<img width="923" height="922" width_o="923" height_o="922" data-src="https://freight.cargo.site/t/original/i/303fc250c054b3e6c842bc518f5f61789919bf1f9579965cad9fe63bb8286f46/Not-Blue-Designs-snap.jpg" data-mid="90125912" border="0" data-scale="36" src="https://freight.cargo.site/w/923/i/303fc250c054b3e6c842bc518f5f61789919bf1f9579965cad9fe63bb8286f46/Not-Blue-Designs-snap.jpg" /><img width="499" height="660" width_o="499" height_o="660" data-src="https://freight.cargo.site/t/original/i/21bbeea6a4fb17eaa9aed3acc50fc151dfd0507bfa061c7cd5ae9ea88f534651/NotBlueDesigns_Mask.jpg" data-mid="90135731" border="0" data-scale="27" src="https://freight.cargo.site/w/499/i/21bbeea6a4fb17eaa9aed3acc50fc151dfd0507bfa061c7cd5ae9ea88f534651/NotBlueDesigns_Mask.jpg" /><img width="678" height="679" width_o="678" height_o="679" data-src="https://freight.cargo.site/t/original/i/bee942c0e32d6a0c4b4864017d907c01f260bc56cbbb033854597d9cd1e2e210/NOTBLUEDESIGNS_masks_FB.jpg" data-mid="90134429" border="0" data-scale="36" src="https://freight.cargo.site/w/678/i/bee942c0e32d6a0c4b4864017d907c01f260bc56cbbb033854597d9cd1e2e210/NOTBLUEDESIGNS_masks_FB.jpg" /> THE BRIEFAfter having a personal experience of a collar bone injury, fashion designer Kate Kirilcuk, came up with an idea that would combine her many years in the fashion industry with the experience of being a patient. From the frustration with the banal industry of “all-blue” medical wear, the concept of Not Blue Designs was born. Having an injury makes you “blue” enough. Not Blue Designs was the antidote. There was nothing else like it in the market. The challenge was to get people to take notice. THE SOLUTION To create a meaningful brand identity, we wanted to clearly show both the functionality and the style of the product. The solution? An illustration to give a quick read, a breakthrough color — magenta — so the brand stands out in the “sea of blue,” and a clean, modern approach to convey style and quality. The color and upbeat graphics are a bold statement in dreary doctor’s office and high-end New York City apothecaries. Mission solved. MORE CASE STUDIES: AMERICAN EXPRESS | CCE | DHL | DOLAN &amp; TRAYNOR | HP | JUMP FORWARD&nbsp; https://elsebeththomsen.com/CALIFORNIA-WINES-Advertising Sat, 09 Jan 2021 22:19:20 +0000 Elsebeth Thomsen https://elsebeththomsen.com/CALIFORNIA-WINES-Advertising CALIFORNIA WINES&nbsp;Integrated Campaign Associate Creative Director | Art Director SUSTAINABILITY CAMPAIGN <img width="4080" height="2640" width_o="4080" height_o="2640" data-src="https://freight.cargo.site/t/original/i/17eea4b4565d43ce368195d24fa43c58b3a6c11a4e4d04d0ace2f56e097d8c7e/Thomsen_CW_Sustainbility_Soil_Ad_BRANDINGETC.jpg" data-mid="152997895" border="0" src="https://freight.cargo.site/w/1000/i/17eea4b4565d43ce368195d24fa43c58b3a6c11a4e4d04d0ace2f56e097d8c7e/Thomsen_CW_Sustainbility_Soil_Ad_BRANDINGETC.jpg" /><img width="4080" height="2640" width_o="4080" height_o="2640" data-src="https://freight.cargo.site/t/original/i/88925b49eace592dd7576d73073aecd988af1ab87ab9d2dcba0350b8eef38a2b/Thomsen_CW_Sustainbility_StarFish_Ad.jpg" data-mid="152998744" border="0" src="https://freight.cargo.site/w/1000/i/88925b49eace592dd7576d73073aecd988af1ab87ab9d2dcba0350b8eef38a2b/Thomsen_CW_Sustainbility_StarFish_Ad.jpg" /><img width="8160" height="5280" width_o="8160" height_o="5280" data-src="https://freight.cargo.site/t/original/i/855422d33a67b973c4d0d698d61f9e34d2fa2b62677ec4b32f3550463901c09c/Thomsen_CW_Sustainbility_Worms_Ad_BRANDINGETC.jpg" data-mid="152997692" border="0" src="https://freight.cargo.site/w/1000/i/855422d33a67b973c4d0d698d61f9e34d2fa2b62677ec4b32f3550463901c09c/Thomsen_CW_Sustainbility_Worms_Ad_BRANDINGETC.jpg" /> <img width="4080" height="2640" width_o="4080" height_o="2640" data-src="https://freight.cargo.site/t/original/i/2b0ffb56356720f2f654b77ef70e700cfd33bdf755c290b48f864e3bbaad1dc3/Thomsen_CW_Sustainbility_Bug_Ad_BRANDINGETC.jpg" data-mid="152997964" border="0" src="https://freight.cargo.site/w/1000/i/2b0ffb56356720f2f654b77ef70e700cfd33bdf755c290b48f864e3bbaad1dc3/Thomsen_CW_Sustainbility_Bug_Ad_BRANDINGETC.jpg" />THE BRIEFWe needed to convey quickly and provocatively how California Wines has one of the most comprehensive sustainable winegrowing programs in the world.THE SOLUTIONPlay with the line “You are what you think” and turn it on its head, both literally and visually. Using the branded QR code, the viewer can read in detail the benefits of sustainable wine on the client’s website. THE RESULTS With the family of visuals, we could go to town on all the needed messaging and applications. The possibilities are endless. TRADE SHOW <img width="4080" height="2295" width_o="4080" height_o="2295" data-src="https://freight.cargo.site/t/original/i/a1952d6f78e6d592a75a911effcc75e6476acd2e75d68237a34245924ffe0d78/BRANDINGETC_CW_SUSTAINIBILITY_TradeConference.jpg" data-mid="152998124" border="0" src="https://freight.cargo.site/w/1000/i/a1952d6f78e6d592a75a911effcc75e6476acd2e75d68237a34245924ffe0d78/BRANDINGETC_CW_SUSTAINIBILITY_TradeConference.jpg" /> &nbsp; POINT OF PURCHASE&nbsp; <img width="1871" height="2588" width_o="1871" height_o="2588" data-src="https://freight.cargo.site/t/original/i/af63e16ca85f0d7f72bfc15db0b74c24c83fcf0f2e7bc692a42692cb62451575/CW_SUSTAINABILITY_POS-4.jpg" data-mid="152999413" border="0" src="https://freight.cargo.site/w/1000/i/af63e16ca85f0d7f72bfc15db0b74c24c83fcf0f2e7bc692a42692cb62451575/CW_SUSTAINABILITY_POS-4.jpg" /><img width="4080" height="2184" width_o="4080" height_o="2184" data-src="https://freight.cargo.site/t/original/i/661a4c1420219608ab6ab61e25d94efc78221671dd729095a0034b74765f2cf2/CW_SUSTAINABILITY_POS-1.jpg" data-mid="152999493" border="0" src="https://freight.cargo.site/w/1000/i/661a4c1420219608ab6ab61e25d94efc78221671dd729095a0034b74765f2cf2/CW_SUSTAINABILITY_POS-1.jpg" /> BANNER <img width="2700" height="1519" width_o="2700" height_o="1519" data-src="https://freight.cargo.site/t/original/i/226c35cf094b209ff1ebc83483632b78eab1a7097676121379b1af1322279558/CW_SUSTAINABILITY_banner.jpg" data-mid="155004482" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/226c35cf094b209ff1ebc83483632b78eab1a7097676121379b1af1322279558/CW_SUSTAINABILITY_banner.jpg" /> TRADE CAMPAIGN A different approach was created to feature vintners by taking them out of the field and putting them on a branded background.&nbsp; <img width="4080" height="2640" width_o="4080" height_o="2640" data-src="https://freight.cargo.site/t/original/i/8dbaf131f103491d8f15c3df4e67af0e3e79dc62155a0a36b7bc6a92629735ea/THOMSEN_CW_BodyTypes_BRANDINGETC_SPREAD.jpg" data-mid="153001577" border="0" src="https://freight.cargo.site/w/1000/i/8dbaf131f103491d8f15c3df4e67af0e3e79dc62155a0a36b7bc6a92629735ea/THOMSEN_CW_BodyTypes_BRANDINGETC_SPREAD.jpg" /> <img width="2040" height="2640" width_o="2040" height_o="2640" data-src="https://freight.cargo.site/t/original/i/216e29dc950ba1cb66fb73f1dd08d9f849d8d60510a1a8e9002dea4c5c2e848b/Thomsen_CW_BodyTypes_BRANDINGETC-SinglePage_1.jpg" data-mid="153001575" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/216e29dc950ba1cb66fb73f1dd08d9f849d8d60510a1a8e9002dea4c5c2e848b/Thomsen_CW_BodyTypes_BRANDINGETC-SinglePage_1.jpg" /><img width="4080" height="5280" width_o="4080" height_o="5280" data-src="https://freight.cargo.site/t/original/i/a69c7012544dd0655a928c879e58678a52f230d425842d2edc8805264fa063ff/Thomsen_CW_BodyTypes_BRANDINGETC-SinglePage_2.jpg" data-mid="153001574" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a69c7012544dd0655a928c879e58678a52f230d425842d2edc8805264fa063ff/Thomsen_CW_BodyTypes_BRANDINGETC-SinglePage_2.jpg" /> <img width="2040" height="2627" width_o="2040" height_o="2627" data-src="https://freight.cargo.site/t/original/i/7e27de01637e17c13b11f70b013685fb28559679857479db4e7509cc893ee662/Thomsen_CW_BodyTypes_BRANDINGETC-SinglePage4.jpg" data-mid="153002626" border="0" src="https://freight.cargo.site/w/1000/i/7e27de01637e17c13b11f70b013685fb28559679857479db4e7509cc893ee662/Thomsen_CW_BodyTypes_BRANDINGETC-SinglePage4.jpg" /><img width="2040" height="2636" width_o="2040" height_o="2636" data-src="https://freight.cargo.site/t/original/i/d5c230e9591bd2cb92b0ba5b70f153a304e9ad3d20034e6df58a01d2a5f20685/Thomsen_CW_BodyTypes_BRANDINGETC_4.jpg" data-mid="153002562" border="0" src="https://freight.cargo.site/w/1000/i/d5c230e9591bd2cb92b0ba5b70f153a304e9ad3d20034e6df58a01d2a5f20685/Thomsen_CW_BodyTypes_BRANDINGETC_4.jpg" /> SOCIAL<img width="8160" height="8160" width_o="8160" height_o="8160" data-src="https://freight.cargo.site/t/original/i/a00f018b6f67ce2227358cb0fa37d4d5f6470f4f0047a4395fffe5711942e5ce/CW_SUSTAINABILITY_Social.jpg" data-mid="153002841" border="0" src="https://freight.cargo.site/w/1000/i/a00f018b6f67ce2227358cb0fa37d4d5f6470f4f0047a4395fffe5711942e5ce/CW_SUSTAINABILITY_Social.jpg" /> QUILT WINE CAMPAIGN&nbsp;THE BRIEFHow do you show why a blended wine can be the best wine?THE SOLUTIONBy supersizing it, of course. <img width="4080" height="2658" width_o="4080" height_o="2658" data-src="https://freight.cargo.site/t/original/i/25ef42ebf5f8952919c50725ea8264bef5dec134db90ac396d49868d7f236b3c/QUILT_Bouquet_PRINT.jpg" data-mid="153002004" border="0" src="https://freight.cargo.site/w/1000/i/25ef42ebf5f8952919c50725ea8264bef5dec134db90ac396d49868d7f236b3c/QUILT_Bouquet_PRINT.jpg" /><img width="4080" height="2658" width_o="4080" height_o="2658" data-src="https://freight.cargo.site/t/original/i/d2f39a25d60518f0dd493fc9478462b990f6ed50886fb6a45cc25eec2438bbde/QUILT_Kiss_PRINT.jpg" data-mid="153002373" border="0" src="https://freight.cargo.site/w/1000/i/d2f39a25d60518f0dd493fc9478462b990f6ed50886fb6a45cc25eec2438bbde/QUILT_Kiss_PRINT.jpg" /><img width="4080" height="2658" width_o="4080" height_o="2658" data-src="https://freight.cargo.site/t/original/i/6e3fa1f2c26835f35726adaff72eb0fa4f3ad296934b4a2807fdaf9733cf82b3/QUILT_VanGogh_PRINT.jpg" data-mid="153002262" border="0" src="https://freight.cargo.site/w/1000/i/6e3fa1f2c26835f35726adaff72eb0fa4f3ad296934b4a2807fdaf9733cf82b3/QUILT_VanGogh_PRINT.jpg" /><img width="4080" height="2658" width_o="4080" height_o="2658" data-src="https://freight.cargo.site/t/original/i/603e7af96f40e2c5f32eb0ca47711478edd1b4a99ea01f179a069ae4b23a21ee/QUILT_Orchestra_PRINTjpg.jpg" data-mid="153002296" border="0" src="https://freight.cargo.site/w/1000/i/603e7af96f40e2c5f32eb0ca47711478edd1b4a99ea01f179a069ae4b23a21ee/QUILT_Orchestra_PRINTjpg.jpg" /> https://elsebeththomsen.com/AMERICAN-EXPRESS-Advertising Sun, 25 Mar 2018 22:54:36 +0000 Elsebeth Thomsen https://elsebeththomsen.com/AMERICAN-EXPRESS-Advertising AMERICAN EXPRESSAssociate Creative Director | Art Director <img width="473" height="282" width_o="473" height_o="282" data-src="https://freight.cargo.site/t/original/i/2f2396a7edcbc5e9b1b2540f12dadc8bdb1db0cfa0229c0dfd8ba449fd6780ab/BlackCard.png" data-mid="90975030" border="0" src="https://freight.cargo.site/w/473/i/2f2396a7edcbc5e9b1b2540f12dadc8bdb1db0cfa0229c0dfd8ba449fd6780ab/BlackCard.png" /> ACQUISITION DIRECT MAIL BUSINESS CENTURION CARD What do you send someone who already has everything? This very question was asked when this piece was designed for the exclusive American Express Black Card. The first in a series of mailings aimed at a select group of small business owners contained a custom CD holder which housed a special invitation and the marketing material. The response rate was nearly 10%. Not bad considering the annual fee was $2,500. <img width="3600" height="2197" width_o="3600" height_o="2197" data-src="https://freight.cargo.site/t/original/i/6f320a28403c355609ed7cb3f5808884021d2da4203f18bca57d85f2c96c7ac4/Thomsen_Centurion_DirectMail.jpg" data-mid="13697150" border="0" src="https://freight.cargo.site/w/1000/i/6f320a28403c355609ed7cb3f5808884021d2da4203f18bca57d85f2c96c7ac4/Thomsen_Centurion_DirectMail.jpg" /> <img width="1877" height="1605" width_o="1877" height_o="1605" data-src="https://freight.cargo.site/t/original/i/58d21355d95e872e16ea91cc624906a1008da5452500645e530d29ec21aff697/Centurian_DM_COVER_REV-copy.png" data-mid="104595214" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/58d21355d95e872e16ea91cc624906a1008da5452500645e530d29ec21aff697/Centurian_DM_COVER_REV-copy.png" /><img width="2048" height="900" width_o="2048" height_o="900" data-src="https://freight.cargo.site/t/original/i/787b002362b000a28c199b0682ab4f95d4aa61dd89b522edba5d53a01eb954c8/BlackCard-Reveal-copy.png" data-mid="104775494" border="0" src="https://freight.cargo.site/w/1000/i/787b002362b000a28c199b0682ab4f95d4aa61dd89b522edba5d53a01eb954c8/BlackCard-Reveal-copy.png" /><img width="2048" height="900" width_o="2048" height_o="900" data-src="https://freight.cargo.site/t/original/i/150b16588c65f6cbd96d562056b59ccb6f111e5e5a0ae605076c33851dc55258/BlackCard-Srd1_CROP.png" data-mid="90978735" border="0" src="https://freight.cargo.site/w/1000/i/150b16588c65f6cbd96d562056b59ccb6f111e5e5a0ae605076c33851dc55258/BlackCard-Srd1_CROP.png" /><img width="2048" height="900" width_o="2048" height_o="900" data-src="https://freight.cargo.site/t/original/i/d37a76a109f32b8f376fb2f9d0b0ae0cff8dbf69530679717d3e941c13f4e025/BlackCard-Spread2_CROP.png" data-mid="90978730" border="0" src="https://freight.cargo.site/w/1000/i/d37a76a109f32b8f376fb2f9d0b0ae0cff8dbf69530679717d3e941c13f4e025/BlackCard-Spread2_CROP.png" /><img width="2048" height="900" width_o="2048" height_o="900" data-src="https://freight.cargo.site/t/original/i/12b2ab314796be8025098bf53e49d8606379fc45a5cb725c2bd985170cccf485/BlackCard-Spread5_CROP.png" data-mid="90978731" border="0" src="https://freight.cargo.site/w/1000/i/12b2ab314796be8025098bf53e49d8606379fc45a5cb725c2bd985170cccf485/BlackCard-Spread5_CROP.png" />&nbsp; FOLLOW-UP DIRECT MAIL BUSINESS CENTURION CARD After the success of the first mailing, the senior American Express client request that I work in phase II. This second high-end piece was sent to non-responding small business owners. The best way to illustrate the value of the card was to provide a sample itinerary of one of the cities the prospects may frequent on their business journeys, in this case Milan. This sample trip to Italy was accompanied by a CD of Italian Opera to bring the experience to life and to harken back to the previous mailing with the CD holder. The client was ready to sing an aria with a follow up response rate of 3.75%. <img width="3083" height="2081" width_o="3083" height_o="2081" data-src="https://freight.cargo.site/t/original/i/4ed11e1e6b63223faf9316e211a34867faf9485889e82728ccee7800cdc6fae0/BlackCard_II_Folio-copy.png" data-mid="104797501" border="0" src="https://freight.cargo.site/w/1000/i/4ed11e1e6b63223faf9316e211a34867faf9485889e82728ccee7800cdc6fae0/BlackCard_II_Folio-copy.png" /><img width="3083" height="2145" width_o="3083" height_o="2145" data-src="https://freight.cargo.site/t/original/i/e29d5c23416aebd9679d4aa6fb3f9f8c4860cde65a93ecb24f23e1399191522c/AMEX-PayOff.png" data-mid="104786874" border="0" src="https://freight.cargo.site/w/1000/i/e29d5c23416aebd9679d4aa6fb3f9f8c4860cde65a93ecb24f23e1399191522c/AMEX-PayOff.png" /> <img width="2573" height="1633" width_o="2573" height_o="1633" data-src="https://freight.cargo.site/t/original/i/42d49fd25861aaf2daef88937e7bbc27ad3f367bdd29797be4dff8ebad3a0131/AmexCenturionII_brochures.jpg" data-mid="13699154" border="0" src="https://freight.cargo.site/w/1000/i/42d49fd25861aaf2daef88937e7bbc27ad3f367bdd29797be4dff8ebad3a0131/AmexCenturionII_brochures.jpg" /> <img width="1200" height="810" width_o="1200" height_o="810" data-src="https://freight.cargo.site/t/original/i/93770d8eae3eb7895ba108ee6b30be10c0c669a040a36c34b7561cd7480e43f1/AMEX_Black_Card_BenefitsGuide_Cover_Crop.png" data-mid="90970258" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/93770d8eae3eb7895ba108ee6b30be10c0c669a040a36c34b7561cd7480e43f1/AMEX_Black_Card_BenefitsGuide_Cover_Crop.png" /><img width="4177" height="1551" width_o="4177" height_o="1551" data-src="https://freight.cargo.site/t/original/i/032b69f480dee12bd87c6b6336ac7204743e0419a04f62f0153967725fa6a0c1/Centurion_Brochures_Benefits_Guide_Welcome_Spread.png" data-mid="105043380" border="0" src="https://freight.cargo.site/w/1000/i/032b69f480dee12bd87c6b6336ac7204743e0419a04f62f0153967725fa6a0c1/Centurion_Brochures_Benefits_Guide_Welcome_Spread.png" /><img width="4177" height="1551" width_o="4177" height_o="1551" data-src="https://freight.cargo.site/t/original/i/5868aab14342fade559093b1f7073c57a3176754829d275fae426e79e28993ce/Centurion_Brochures_Benefits_Guide_Entertainment.png" data-mid="105043561" border="0" src="https://freight.cargo.site/w/1000/i/5868aab14342fade559093b1f7073c57a3176754829d275fae426e79e28993ce/Centurion_Brochures_Benefits_Guide_Entertainment.png" /><img width="4177" height="1551" width_o="4177" height_o="1551" data-src="https://freight.cargo.site/t/original/i/01fa3fcebbf7982a607c746b4dc81d9ee6d1981ec3f7ada2e7a7b6b30875657a/Centurion_Brochures_Benefits_Entertainment_Detail_Spread.png" data-mid="105046664" border="0" src="https://freight.cargo.site/w/1000/i/01fa3fcebbf7982a607c746b4dc81d9ee6d1981ec3f7ada2e7a7b6b30875657a/Centurion_Brochures_Benefits_Entertainment_Detail_Spread.png" /> <img width="2332" height="1620" width_o="2332" height_o="1620" data-src="https://freight.cargo.site/t/original/i/6df87a3e8b71a1fa124f3c20c91acb62de756ec9c7f8d73b9b8e3dc97da22b6c/Centurion_TravelScenario_Cover_SM.png" data-mid="105033779" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/6df87a3e8b71a1fa124f3c20c91acb62de756ec9c7f8d73b9b8e3dc97da22b6c/Centurion_TravelScenario_Cover_SM.png" /> <img width="4161" height="1620" width_o="4161" height_o="1620" data-src="https://freight.cargo.site/t/original/i/c35d76c6e983c2fa36b29f78bd46311f5ea6a6d19c28ca1341dc23cc81a6cb4d/Centurion_TRAVEL_SCENARIO_Travel_Scenario_Spread.png" data-mid="105033330" border="0" src="https://freight.cargo.site/w/1000/i/c35d76c6e983c2fa36b29f78bd46311f5ea6a6d19c28ca1341dc23cc81a6cb4d/Centurion_TRAVEL_SCENARIO_Travel_Scenario_Spread.png" /><img width="4161" height="1620" width_o="4161" height_o="1620" data-src="https://freight.cargo.site/t/original/i/e0139c826bd1269f3fa0b7b38c412264d20c6e5be12a8b3abe34e252a6671552/Centurion_TRAVEL_SCENARIO_Restaurant_Spread.png" data-mid="105036340" border="0" src="https://freight.cargo.site/w/1000/i/e0139c826bd1269f3fa0b7b38c412264d20c6e5be12a8b3abe34e252a6671552/Centurion_TRAVEL_SCENARIO_Restaurant_Spread.png" /><img width="4161" height="1620" width_o="4161" height_o="1620" data-src="https://freight.cargo.site/t/original/i/2a871b39f4ebfefa3841d8273e39436924df7a63116f07bc3d3496b89fb43070/Centurion_TRAVEL_SCENARIO_Hotel_Spread.png" data-mid="105036396" border="0" src="https://freight.cargo.site/w/1000/i/2a871b39f4ebfefa3841d8273e39436924df7a63116f07bc3d3496b89fb43070/Centurion_TRAVEL_SCENARIO_Hotel_Spread.png" /> <img width="1024" height="762" width_o="1024" height_o="762" src_o="//freight.cargo.site/t/original/i/ad6f433932f9cb769b18863ea6898e31797cae4b6254db03271ecab61fae4837/DHL_building_Thomsen_8_1024.jpg" data-mid="13568656" border="0" style="width: 1024px; height: 762px; display: none;"> <img width="511" height="284" width_o="511" height_o="284" data-src="https://freight.cargo.site/t/original/i/46a534bd85df724eed8aee88ad3d93ca561f52eed6d3b0e9ba29adff3968e78b/OPEN.png" data-mid="13623794" border="0" src="https://freight.cargo.site/w/511/i/46a534bd85df724eed8aee88ad3d93ca561f52eed6d3b0e9ba29adff3968e78b/OPEN.png" /> INCENTIVE DIRECT MAIL OPEN SMALL BUSINESS NETWORK Not all small businesses could afford the $2500 a year annual fee of the exclusive “Black Card.” American Express still had those businesses covered with the OPEN Small Business Network.&nbsp; <img width="3575" height="1827" width_o="3575" height_o="1827" data-src="https://freight.cargo.site/t/original/i/544afb15c3d81899bba5dbca7cf779561791ab1a0a207ec957d691cde3848992/AMEX_Open_Lenticular_Postcard_Crop.jpg" data-mid="91699771" border="0" src="https://freight.cargo.site/w/1000/i/544afb15c3d81899bba5dbca7cf779561791ab1a0a207ec957d691cde3848992/AMEX_Open_Lenticular_Postcard_Crop.jpg" />&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; We’ve all daydreamed of vacation while at work. By turning the card one way, and then another, an alternate image was revealed communicating that points from&nbsp; purchases could be used for a much-deserved vacation. &nbsp; VIEW MORE CASE STUDIES:&nbsp; CCE | DHL | DOLAN &amp; TRAYNOR | HP | JUMP FORWARD&nbsp;| NOT BLUE DESIGNS https://elsebeththomsen.com/CCE-Branding Sun, 25 Mar 2018 01:13:33 +0000 Elsebeth Thomsen https://elsebeththomsen.com/CCE-Branding CCEBrand DevelopmentCreative Director | Art Director | Logo Designer <img width="3600" height="2425" width_o="3600" height_o="2425" data-src="https://freight.cargo.site/t/original/i/8a89dc4a68a98c089b800a89c0be6f74b214d965eb4bc7d03f1ea8cf99f15b65/CCE_T_Shirts.jpg" data-mid="104800769" border="0" src="https://freight.cargo.site/w/1000/i/8a89dc4a68a98c089b800a89c0be6f74b214d965eb4bc7d03f1ea8cf99f15b65/CCE_T_Shirts.jpg" /> Center for Creative Education (CCE) needed a new brand that could be launched nationwide as a platform to support youth and community through the performing arts. <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/f8bc6288cb835478c7a25f8c7e5a3679ab053fbcc0056ea99e17ca74fdd901c7/CCE_Banner8.jpg" data-mid="104173216" border="0" src="https://freight.cargo.site/w/542/i/f8bc6288cb835478c7a25f8c7e5a3679ab053fbcc0056ea99e17ca74fdd901c7/CCE_Banner8.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/c54226cebd17eca5a9f346cc35b9abef675789e73c1a181ca4d8cd51c184e346/CCE_Banner4.jpg" data-mid="104173219" border="0" src="https://freight.cargo.site/w/542/i/c54226cebd17eca5a9f346cc35b9abef675789e73c1a181ca4d8cd51c184e346/CCE_Banner4.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/b3629a1e9e9debd10d1a3d6472d64de66423b4bcdc6d20f23d92a9e377ca6c45/CCE_Banner10.jpg" data-mid="104173214" border="0" src="https://freight.cargo.site/w/542/i/b3629a1e9e9debd10d1a3d6472d64de66423b4bcdc6d20f23d92a9e377ca6c45/CCE_Banner10.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/99d6f1f356e5e67a31c25c0ad28e62b0f161f5e9eab812f8bf847af9e10247af/CCE_Banner.jpg" data-mid="104173221" border="0" src="https://freight.cargo.site/w/542/i/99d6f1f356e5e67a31c25c0ad28e62b0f161f5e9eab812f8bf847af9e10247af/CCE_Banner.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/a6e9e9139db862ddd3bebc444158bcfebd0d91932e8ad3949406a6fc44a5ab0f/CCE_Banner5.jpg" data-mid="104173220" border="0" src="https://freight.cargo.site/w/542/i/a6e9e9139db862ddd3bebc444158bcfebd0d91932e8ad3949406a6fc44a5ab0f/CCE_Banner5.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/66f3ffe2b64ae258a4f664653ec4f225890065b28bf59489351c42b311155161/CCE_Banner12.jpg" data-mid="104173212" border="0" src="https://freight.cargo.site/w/542/i/66f3ffe2b64ae258a4f664653ec4f225890065b28bf59489351c42b311155161/CCE_Banner12.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/6ca8a6d49ce14b07a5b4134aba21d4ab494016bf8243d9eef446f2fe5f2e3fbc/CCE_Banner13.jpg" data-mid="104173213" border="0" src="https://freight.cargo.site/w/542/i/6ca8a6d49ce14b07a5b4134aba21d4ab494016bf8243d9eef446f2fe5f2e3fbc/CCE_Banner13.jpg" /> <img width="542" height="452" width_o="542" height_o="452" data-src="https://freight.cargo.site/t/original/i/12aef981f9d8c10264f5eeb59b42b9580e32418856408d292fe0f2345440b3de/CCE_Banner14.jpg" data-mid="104173210" border="0" src="https://freight.cargo.site/w/542/i/12aef981f9d8c10264f5eeb59b42b9580e32418856408d292fe0f2345440b3de/CCE_Banner14.jpg" /> THE BRIEF CCE has been in existence for nearly 20 years and the existing brand was not only out-of-date, but also resembled other performing arts brands. The challenge was to create a brand essence that was relatable to kids of all ages, adults, parents, community and future investors.THE SOLUTIONCreate a modern twist to the traditional varsity letter and show that education can come from a Creative&nbsp;Center. CCE becomes the antidote 4 all. <img width="4200" height="2156" width_o="4200" height_o="2156" data-src="https://freight.cargo.site/t/original/i/2f608df447fa8e0ff448fc62f6bcd29227ae0faec683b7774cc2e86e39696f57/CCE-signage-ELSEBETHTHOMSEN.jpg" data-mid="104798195" border="0" src="https://freight.cargo.site/w/1000/i/2f608df447fa8e0ff448fc62f6bcd29227ae0faec683b7774cc2e86e39696f57/CCE-signage-ELSEBETHTHOMSEN.jpg" /> BROCHURE FOR 25th ANNIVERSARY FUNDRAISER <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/621f93ca85e85092ced316f6e5e8838817f6a22e1970db87112ea0ee4976cad3/CCE_BOOK_mechs_11_2.png" data-mid="13570845" border="0" src="https://freight.cargo.site/w/1000/i/621f93ca85e85092ced316f6e5e8838817f6a22e1970db87112ea0ee4976cad3/CCE_BOOK_mechs_11_2.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/0b2abf1c42895751823fdcf5d503e1ce4babd1290c4e5b14c98b9f507d65f386/CCE_BOOK_mechs_11_22.png" data-mid="13570846" border="0" src="https://freight.cargo.site/w/1000/i/0b2abf1c42895751823fdcf5d503e1ce4babd1290c4e5b14c98b9f507d65f386/CCE_BOOK_mechs_11_22.png" /><img width="6600" height="5100" width_o="6600" height_o="5100" data-src="https://freight.cargo.site/t/original/i/ae89da70d0acaab25f1a3cb4a84b7128b7e9cce2ef4612daca46f010d6babe13/CCE_BOOK_mechs_11_28.png" data-mid="13570851" border="0" src="https://freight.cargo.site/w/1000/i/ae89da70d0acaab25f1a3cb4a84b7128b7e9cce2ef4612daca46f010d6babe13/CCE_BOOK_mechs_11_28.png" /><img width="6600" height="5100" width_o="6600" height_o="5100" data-src="https://freight.cargo.site/t/original/i/0203a12ea9d74571601bce9b13f03312788990bb9fdc690fe789e78e8db92dbf/CCE_BOOK_mechs_11_212.png" data-mid="13570854" border="0" src="https://freight.cargo.site/w/1000/i/0203a12ea9d74571601bce9b13f03312788990bb9fdc690fe789e78e8db92dbf/CCE_BOOK_mechs_11_212.png" /> <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/b9ead42cc5888df11543db3992284f0ede4afb9f392cf60f77997a923d28e927/CCE_BOOK_mechs_11_223.png" data-mid="13570890" border="0" src="https://freight.cargo.site/w/1000/i/b9ead42cc5888df11543db3992284f0ede4afb9f392cf60f77997a923d28e927/CCE_BOOK_mechs_11_223.png" /> <img width="2111" height="2142" width_o="2111" height_o="2142" data-src="https://freight.cargo.site/t/original/i/d532da35b321ba9287f1c5453ddb056377e29eaa4889338c074ba5d039639cd2/CCE-ELSEBETHTHOMSEN-LH.jpg" data-mid="13571294" border="0" src="https://freight.cargo.site/w/1000/i/d532da35b321ba9287f1c5453ddb056377e29eaa4889338c074ba5d039639cd2/CCE-ELSEBETHTHOMSEN-LH.jpg" /> LET’S MOVE POSTER <img width="750" height="1000" width_o="750" height_o="1000" data-src="https://freight.cargo.site/t/original/i/04e085653df561091798450011a086f253e05cb74c9499bb97e08fe638819c31/CCE-BRANDINGETC-poster.jpg" data-mid="13571231" border="0" data-scale="100" src="https://freight.cargo.site/w/750/i/04e085653df561091798450011a086f253e05cb74c9499bb97e08fe638819c31/CCE-BRANDINGETC-poster.jpg" /> <img width="3300" height="3636" width_o="3300" height_o="3636" data-src="https://freight.cargo.site/t/original/i/4856cb1ff9a3a1b9fbf9ae6ab7e1ab06b72b2313f1a2f698858a777428c79382/CCE-postcard.png" data-mid="13571930" border="0" src="https://freight.cargo.site/w/1000/i/4856cb1ff9a3a1b9fbf9ae6ab7e1ab06b72b2313f1a2f698858a777428c79382/CCE-postcard.png" /> <img width="720" height="721" width_o="720" height_o="721" data-src="https://freight.cargo.site/t/original/i/8395eea172f1d483bb3d0b252a72eb79bf19c82e333d471cdce0541d215fb5d9/CCE_banner.jpg" data-mid="13662001" border="0" data-scale="99" src="https://freight.cargo.site/w/720/i/8395eea172f1d483bb3d0b252a72eb79bf19c82e333d471cdce0541d215fb5d9/CCE_banner.jpg" /> <img width="300" height="190" width_o="300" height_o="190" data-src="https://freight.cargo.site/t/original/i/0d5a17f1c2a749be30a07e5c5fc57c8e69a43acf1a01a10c6974295e0972c5bf/CCE-3.jpg" data-mid="13571230" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/0d5a17f1c2a749be30a07e5c5fc57c8e69a43acf1a01a10c6974295e0972c5bf/CCE-3.jpg" /><img width="300" height="242" width_o="300" height_o="242" data-src="https://freight.cargo.site/t/original/i/1a1062009aea6c7abf1987b9bca7882fb95b42b80d1f31c2d9414d8626f96316/CCE-1.jpg" data-mid="13571229" border="0" data-scale="100" src="https://freight.cargo.site/w/300/i/1a1062009aea6c7abf1987b9bca7882fb95b42b80d1f31c2d9414d8626f96316/CCE-1.jpg" /> <img width="2194" height="2165" width_o="2194" height_o="2165" data-src="https://freight.cargo.site/t/original/i/d700e94777676200ca68e7e259ce07774047512510293454013f054a497a87fe/CCE_SIGNAGE.jpg" data-mid="104174774" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/d700e94777676200ca68e7e259ce07774047512510293454013f054a497a87fe/CCE_SIGNAGE.jpg" /> <img width="1100" height="650" width_o="1100" height_o="650" data-src="https://freight.cargo.site/t/original/i/1cb60c0735c7534a3ce77ccd2ece02cb5e537e8e14e140bf55257dd4e8ae930f/CCE_ev_bc-1.png" data-mid="13576703" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/1cb60c0735c7534a3ce77ccd2ece02cb5e537e8e14e140bf55257dd4e8ae930f/CCE_ev_bc-1.png" /> “We have worked with Elsebeth on several projects at our non-profit organization: new logo, new website, new branding and a total redesign of how we are represented to the rest of the world. In every area, she showed great creativity, patience, persistence and diligence. We cannot recommend her highly enough.” Evry Mann Executive Director — CCE <img width="2611" height="1819" width_o="2611" height_o="1819" data-src="https://freight.cargo.site/t/original/i/9e36482be8099d74061c44a1f84c115b617c2650cd005fbfadd16028c420a54c/iPad-Pro-CCE4ME.jpg" data-mid="104174309" border="0" src="https://freight.cargo.site/w/1000/i/9e36482be8099d74061c44a1f84c115b617c2650cd005fbfadd16028c420a54c/iPad-Pro-CCE4ME.jpg" />MORE CASE STUDIES:&nbsp; AMERICAN EXPRESS | DHL | DOLAN &amp; TRAYNOR | HP | JUMP FORWARD | NOT BLUE DESIGNS&nbsp; https://elsebeththomsen.com/ADDITIONAL-PRINT Sat, 28 Nov 2020 19:47:13 +0000 Elsebeth Thomsen https://elsebeththomsen.com/ADDITIONAL-PRINT PRINT &amp; OOH IBM CHANNEL CAMPAIGN Creative Director | Art Director&nbsp; <img width="1800" height="1214" width_o="1800" height_o="1214" data-src="https://freight.cargo.site/t/original/i/ea7bb4c473fd6aa4d1f35112f1fedc2bac3bcde31c7d23e5b53f3ba13a85ae4c/IBM-BraggerPartner_ET.jpg" data-mid="104583515" border="0" src="https://freight.cargo.site/w/1000/i/ea7bb4c473fd6aa4d1f35112f1fedc2bac3bcde31c7d23e5b53f3ba13a85ae4c/IBM-BraggerPartner_ET.jpg" /> This $15 million international campaign targeted “IBM Business Channel partners” — individuals who sell IBM products but don’t work directly for IBM. The campaign featured real IBM partners. I art directed international photo shoot creating impactful visual assets that were used across multiple groups and projects, making the most of a limited budget. The campaign significantly increased awareness of IBM’s Channel support which was of major strategic importance, as the Channel audience delivers over 40% of IBM’s total revenue. <img width="1800" height="1214" width_o="1800" height_o="1214" data-src="https://freight.cargo.site/t/original/i/3fdd73caa3e0414148a954c133ae216c1dab87390d66e2012a5731bdea7366a2/IBM-RainmakerPartner-ET.jpg" data-mid="104583898" border="0" src="https://freight.cargo.site/w/1000/i/3fdd73caa3e0414148a954c133ae216c1dab87390d66e2012a5731bdea7366a2/IBM-RainmakerPartner-ET.jpg" /> <img width="1800" height="1214" width_o="1800" height_o="1214" data-src="https://freight.cargo.site/t/original/i/6964ccdf2ac73eea3094a55af5df13897c1a2a7d6ecf75bd660d666b7fe02a9f/IBM-BouncerPartner_ET.jpg" data-mid="104583745" border="0" src="https://freight.cargo.site/w/1000/i/6964ccdf2ac73eea3094a55af5df13897c1a2a7d6ecf75bd660d666b7fe02a9f/IBM-BouncerPartner_ET.jpg" /><img width="1800" height="1214" width_o="1800" height_o="1214" data-src="https://freight.cargo.site/t/original/i/1ae8bf2b96e1c4130ab6eabe6b46ed8d17d31d8b0377f6a3e72cf30b23703077/IBM-MorpherPartner-ET.jpg" data-mid="105049253" border="0" src="https://freight.cargo.site/w/1000/i/1ae8bf2b96e1c4130ab6eabe6b46ed8d17d31d8b0377f6a3e72cf30b23703077/IBM-MorpherPartner-ET.jpg" /> HOSPITAL FOR SPECIAL SURGERYArt Director <img width="3600" height="2500" width_o="3600" height_o="2500" data-src="https://freight.cargo.site/t/original/i/fdafb979597f9122bfccd5c3a15b569ac1260fb203435c726a7ba92a9c37a536/HSS_Superman_Airport_sm.jpg" data-mid="107845391" border="0" src="https://freight.cargo.site/w/1000/i/fdafb979597f9122bfccd5c3a15b569ac1260fb203435c726a7ba92a9c37a536/HSS_Superman_Airport_sm.jpg" /> <img width="4568" height="3629" width_o="4568" height_o="3629" data-src="https://freight.cargo.site/t/original/i/bc0df3bbd4a53451a3f943bd45598cfb7348270c414157d22fecc9c554d81a2f/HSS_Vertical_FIN.jpg" data-mid="107846108" border="0" src="https://freight.cargo.site/w/1000/i/bc0df3bbd4a53451a3f943bd45598cfb7348270c414157d22fecc9c554d81a2f/HSS_Vertical_FIN.jpg" /> A specialized hospital deserves an ad campaign to match. This was a series of OOH that caught the attention of frustrated NYC patients with debilitating conditions, using famous movie titles to portray them as heroes. <img width="1024" height="818" width_o="1024" height_o="818" data-src="https://freight.cargo.site/t/original/i/adf49e9915f66c40e63f65d3787d6293292cab81a3d61c1c13087da0641b6752/Thomsen_KingKong_Bus_Shelter.jpg" data-mid="90416161" border="0" src="https://freight.cargo.site/w/1000/i/adf49e9915f66c40e63f65d3787d6293292cab81a3d61c1c13087da0641b6752/Thomsen_KingKong_Bus_Shelter.jpg" /> DUPONT ADVION FIRE ANT BAITArt Director <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/fba4958736861ea502b0c310bab367a3860a3427d91d8e44a2c3ac7ed281ca42/FireAnt_Ad_SinglePage_REV_ET2.jpg" data-mid="107835048" border="0" src="https://freight.cargo.site/w/1000/i/fba4958736861ea502b0c310bab367a3860a3427d91d8e44a2c3ac7ed281ca42/FireAnt_Ad_SinglePage_REV_ET2.jpg" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0f761d919cfc4f9125e3a4e865492fbe8b9782e1d043bc488846a1af74716ee8/FireAnt_Ad_SinglePage_rev_2.jpg" data-mid="107834871" border="0" src="https://freight.cargo.site/w/1000/i/0f761d919cfc4f9125e3a4e865492fbe8b9782e1d043bc488846a1af74716ee8/FireAnt_Ad_SinglePage_rev_2.jpg" /> No one likes ants. We used that visceral reaction to get people’s attention. These biting ads targeting exterminators tells the facts on how DuPont’s Advion carries a “reduced risk” for humans yet is a lethal product for fire ant colonies.&nbsp; CASE STUDIES:&nbsp; AMERICAN EXPRESS | DHL | DOLAN &amp; TRAYNOR | HP | JUMP FORWARD | NOT BLUE DESIGNS https://elsebeththomsen.com/ADDITIONAL-MAIL Sat, 28 Nov 2020 21:43:12 +0000 Elsebeth Thomsen https://elsebeththomsen.com/ADDITIONAL-MAIL I ︎ DIRECT MAIL There, I said it. And it's true. I still get a rush when picking out paper and other materials. Over the years I have enjoyed getting great response rates too. A particularly high response rate of 60% got one of my Mastercard projects featured&nbsp;in “Creative Breackthrough” article in Direct Magazine. For SAP the direct mail for supply chain management was cited as the best CRM program at a SAP board meeting. It was huge success as each closed deal earning SAP $500,000. And then there is the American Express Black Card. The first mailing pulled an unprecedented response of nearly 10%. The perceived value was so high we discoverd someone actually auctioned off one of my mailings on eBay.&nbsp; Here are some of my favorites:&nbsp; 2020 HOLIDAY CARD <img width="3900" height="2550" width_o="3900" height_o="2550" data-src="https://freight.cargo.site/t/original/i/f481f057490b471e546ce45d68f9cc40963469a33c01c4c27d14f927f091f055/BRANDINGETC_Holiday_2020.jpg" data-mid="90424012" border="0" src="https://freight.cargo.site/w/1000/i/f481f057490b471e546ce45d68f9cc40963469a33c01c4c27d14f927f091f055/BRANDINGETC_Holiday_2020.jpg" /> It was an opportunity I couldn't pass up. It was the year 2020 after all. Well wishes were printed on an eyeglass / monitor cleaning cloth. HOLIDAY CARD / NEW FIRM ANNOUNCEMENT <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4c8495ef577181f6998865139f8020a5951fbeb9886a30d45626387286ca3687/ROSS_COMPASS_Hol_18_eBlast.jpg" data-mid="90424625" border="0" src="https://freight.cargo.site/w/1000/i/4c8495ef577181f6998865139f8020a5951fbeb9886a30d45626387286ca3687/ROSS_COMPASS_Hol_18_eBlast.jpg" /> LABATT<img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/d43eb45e548eca216705a8c9c4fb8dadad9912e247e986e2892784722441ce5c/LABATT-cover.png" data-mid="90424085" border="0" src="https://freight.cargo.site/w/1000/i/d43eb45e548eca216705a8c9c4fb8dadad9912e247e986e2892784722441ce5c/LABATT-cover.png" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/7d81668e32b2b57d4e49d3793de28f871c69b8432e6e094c2a5a3a0593050ffb/LABATT-sprd2.png" data-mid="90424193" border="0" src="https://freight.cargo.site/w/1000/i/7d81668e32b2b57d4e49d3793de28f871c69b8432e6e094c2a5a3a0593050ffb/LABATT-sprd2.png" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/c529a44ff4391167528d2d4033dc8b455c761dba2f65c185c978b6df6fefcc47/LABATT-sprd-2.png" data-mid="90424170" border="0" src="https://freight.cargo.site/w/1000/i/c529a44ff4391167528d2d4033dc8b455c761dba2f65c185c978b6df6fefcc47/LABATT-sprd-2.png" /><img width="2048" height="1253" width_o="2048" height_o="1253" data-src="https://freight.cargo.site/t/original/i/cb5f30557b6eb07fd6e19c9afc7b0d525ecdae7d35a8525942972620c4e2c304/LABATT-backcover.png" data-mid="90424238" border="0" src="https://freight.cargo.site/w/1000/i/cb5f30557b6eb07fd6e19c9afc7b0d525ecdae7d35a8525942972620c4e2c304/LABATT-backcover.png" /> For this piece an imaginary spokesman named “Alex” was invented to generate a dialogue with the 20-something demographic in Canada. Alex was a bored Labatt worker, reaching out to people his age, integrating information about beer along with product offers in the dialect of his peers (while sober, that is). Alex encouraged recipients to write-in to help squelch his boredom and, of course, to build content for future publications. CASE STUDIES:&nbsp; AMERICAN EXPRESS | DHL | DOLAN &amp; TRAYNOR | HP | JUMP FORWARD | NOT BLUE DESIGNS https://elsebeththomsen.com/DESIGN-DIARY Wed, 25 Nov 2020 20:58:14 +0000 Elsebeth Thomsen https://elsebeththomsen.com/DESIGN-DIARY DESIGN DIARY When COVID set in and things came to a grinding halt, I felt the need to use design to express my frustration and reflect what was going on in the world. &nbsp; <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5a18a6ebd7adb109cd384ff839ae2e895ef404e40a386df68fbce115cde38cb6/ELSEBETH_THOMSEN_RBG.jpg" data-mid="90117054" border="0" src="https://freight.cargo.site/w/1000/i/5a18a6ebd7adb109cd384ff839ae2e895ef404e40a386df68fbce115cde38cb6/ELSEBETH_THOMSEN_RBG.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/219b25cf07946e424cc11979fcc78d25cedfdd68e4c8fbff9da1b72a79f34598/BRANDINGETC_CANCER_SUCKS.jpg" data-mid="90116119" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/219b25cf07946e424cc11979fcc78d25cedfdd68e4c8fbff9da1b72a79f34598/BRANDINGETC_CANCER_SUCKS.jpg" /><img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e94f3c9409cfce48063391e7a96db2d39d0c41c36759589d3a4ea30a14d2c5f6/BRANDINGETC_MOM_illustration.jpg" data-mid="90116128" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/e94f3c9409cfce48063391e7a96db2d39d0c41c36759589d3a4ea30a14d2c5f6/BRANDINGETC_MOM_illustration.jpg" /><img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/1345ac664ffd09d4fc6f1fbab501adac3999250ffc91db69dc2e30e0ac22425c/BRANDINGETC_SKIN.jpg" data-mid="110549000" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/1345ac664ffd09d4fc6f1fbab501adac3999250ffc91db69dc2e30e0ac22425c/BRANDINGETC_SKIN.jpg" /><img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8f969f912755ca7a2dcb717403ec0775932130129f316f7d479242f3b9129858/BRANDINGETC_SHOWERS.jpg" data-mid="110548992" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/8f969f912755ca7a2dcb717403ec0775932130129f316f7d479242f3b9129858/BRANDINGETC_SHOWERS.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/3a10ee9b47bac76b4a079e1cf70b9720f66366fda3d24022a6eb413d1db73338/BRANDINGETC_2020_VOTE.jpg" data-mid="90116106" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/3a10ee9b47bac76b4a079e1cf70b9720f66366fda3d24022a6eb413d1db73338/BRANDINGETC_2020_VOTE.jpg" /><img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ac317d910fcc4267b8e542ee4b27d1c81239029c77ec7886e4adf62967a8fdf9/BRANDINGETC_DEBATE_fly.jpg" data-mid="90116087" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/ac317d910fcc4267b8e542ee4b27d1c81239029c77ec7886e4adf62967a8fdf9/BRANDINGETC_DEBATE_fly.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/443cc2f393d29a34b7843c81a18dbf5bacdd1615a5565173fb1104a3d99d6d39/BRANDINGETC_MASK.jpg" data-mid="91310750" border="0" src="https://freight.cargo.site/w/1000/i/443cc2f393d29a34b7843c81a18dbf5bacdd1615a5565173fb1104a3d99d6d39/BRANDINGETC_MASK.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5975d875b42cc930419608588336d8aa0af539a9cb72f029d6370bad0a9bdfae/BRANDINGETC_2020_SocialDistancing.jpg" data-mid="90116085" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5975d875b42cc930419608588336d8aa0af539a9cb72f029d6370bad0a9bdfae/BRANDINGETC_2020_SocialDistancing.jpg" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5587b623ec8e8e38aac567aea2e16bbcba98dee5181fff47baa8f6028eaa4969/BRANDINGETC_VACCINE.jpg" data-mid="104343702" border="0" src="https://freight.cargo.site/w/1000/i/5587b623ec8e8e38aac567aea2e16bbcba98dee5181fff47baa8f6028eaa4969/BRANDINGETC_VACCINE.jpg" />VIEW CASE STUDIES:&nbsp; AMERICAN EXPRESS | CCE | DHL | DOLAN &amp; TRAYNOR &nbsp;| HP&nbsp;| JUMP FORWARD | NOT BLUE DESIGNS