CALIFORNIA WINES
Integrated CampaignAssociate Creative Director | Art Director
SUSTAINABILITY CAMPAIGN
THE BRIEF
We needed to convey quickly and provocatively how California Wines has one of the most comprehensive sustainable winegrowing programs in the world.
THE SOLUTION
Play with the line “You are what you think” and turn it on its head, both literally and visually. Using the branded QR code, the viewer can read in detail the benefits of sustainable wine on the client’s website.
THE RESULTS
With the family of visuals, we could go to town on all the needed messaging and applications. The possibilities are endless.
TRADE SHOW
POINT OF PURCHASE
BANNER
TRADE CAMPAIGN
A different approach was created to feature vintners by taking them out of the field and putting them on a branded background.
SOCIAL
QUILT WINE CAMPAIGN
THE BRIEF
How do you show why a blended wine can be the best wine?
THE SOLUTION
By supersizing it, of course.
